MARKETING APTITUDE BOOK PDF

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The book, 'Objective Marketing Aptitude' is an ideal study material for students who are preparing for various competitive exams. This book covers the entire. Hello Guys! Arihant Publication Marketing Aptitude Pdf Book Download Free. Marketing Aptitude Book Pdf Useful For IBPS, SBI, (Bank PO/. Marketing Aptitude. 'Bank marketing is the aggregate of functions, directed at providing services to satisfy customer's financial needs and wants, more effectively.


Marketing Aptitude Book Pdf

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download Marketing Aptitude For Banking Exams by A Kumar PDF Online from Cosmos Bookhive. Download Free Sample and About the book. See Less See More. We have included some important marketing definitions,terms, types of marketing , types of goods in this PDF. If we missed anything, please. Checkout Marketing Aptitude by Disha niribopaca.mling Aptitude for Bank PO/Specialist Officer/Clerk Exam is a comprehensive book for those who aspire.

Furthermore, there are 10 practice papers given in the book. Also, the book includes previous years' question papers that enable the students to understand the marking scheme of the exams and the pattern as well. Arihant Publications is one of the most widely read publications in the segment of competitive books. It was established under the able guidance of Founder and Chairperson Mr.

Yogesh C. They have branches at more than 16 locations across the country. Arihant Experts is a sub-set of Arihant Publications. Solutions Mathematics - Class 10 Old Edition.

It is easily available online for convenient shopping. The book is available online for convenient shopping. You can bag this book from site. Enter your mobile number or email address below and we'll send you a link to download the free site App. Then you can start reading site books on your smartphone, tablet, or computer - no site device required. Would you like to tell us about a lower price? If you are a seller for this product, would you like to suggest updates through seller support?

About the publishers Arihant Publications is one of the most widely read publications in the segment of competitive books. Read more Read less. Save Extra with 3 offers. Frequently bought together. Total price: Add all three to Cart. download the selected items together This item: Customers who bought this item also bought. Page 1 of 1 Start over Page 1 of 1. Banking Awareness. Most marketing organisations. Decisions have also to be taken in respect of discounts to customers. Any person coming into contact with customers can have an impact on overall satisfaction.

The intermediaries in turn keep inventory of the firm's products. As a result of this. Emerging technologies will continue to push this idea forward. Unlike a product. This refers to customer networks and communities where advocacy happens. In the current scenario.

Predictive modeling: This refers to algorithms that are being successfully applied in marketing problems both a regression as well as a classification problem.

This is to allow customer to participate in what the brand should stand for. This concept is laying the foundation for disruptive change through democratization of information.

This is most apparent in TV advertising. Brand engagement happens within those conversations. Four New Ps Personalization: It is here referred customization of products and services through the use of the Internet.

These "passive customer bases" will ultimately be replaced by the "active customer communities". To reduce the feeling of risk. Early examples include Dell on-line and site.

P2P is now being referred as Social Computing and is likely to be the most disruptive force in the future of marketing.

The historical problem with marketing is that it is "interruptive" in nature. This is done by providing physical evidence. Classification of Product Products may broadly be classified into two categories: Shopping Efforts Involved On the basis of the time and effort downloaders are willing to spend in the download of a product.

There can be three types of benefits a customer may seek to satisfy from the download of a product. It is customer for companies to review the progress of their present products and constantly look for opportunities of diversifying into never areas.

From the customer's point of view.

Marketing Aptitude for SBI Associate Clerks - Pdf

A downloader downloads a product or service for what it does for her or the benefit it provides to her. Convenience Products: Those consumer products. The consumer products have been classified on the basis of two important factors: A the extent of shopping efforts involved.

It is offered for attention. Product What is Product? In common parlance. What are the consumer products? For example the eggs are sold at Rs. These products have low unit-value and are bought in small qualities. Besides physical objects. Examples of such products are cigarettes. Our decision to download a product is not only affected by its physical qualities. In our day-to-day life.

Specialty Products: Specialty products are those consumer goods which have certain special features because of which people make special efforts in their download. The demand for these goods is relatively inelastic.

Some of the examples of shopping products are clothes. From the marketing point of view. Non-durable Products: The consumer products which are normally consumed in one or few uses are called non-durable products. Non-durable and Services. The downloaders are willing to spend a lot of time and efforts on the download of such products.

These goods are generally used for a longer period. Shopping Products: Shopping products are those consumer goods. These products are such.

Durability of Products On the basis of their durability.. Durable Products: Those tangible consumer products which normally survive many uses. The marketers have. Asian Paints. The market for industrial products consists of manufacturers.

These are again of two types. These include: Such goods are of two types: He has to decide whether the firm's products will be marketed under a brand name or a generic name. If products were sold by generic names. Similarly book is a bunch of papers. A brand is a name. Personal Computer.

Other Products

These are short lasting goods and services that facilitate developing or managing the finished product. This process of giving a name or a sign or a symbol etc.

Fax Machines. What is Branding? One of the most important decisions that a marketer has to take in the area of "product" is in respect of branding. Generic name refers to the name of the whole class of the product. We know that a camera is a lens surrounded by plastic or steel from all sides and having certain other features such as a flash gun and so on. Brand Name: That part of a brand. Writing Paper. Classification of Industrial Goods The industrial goods are classified into the following major categories: These include goods that enter the manufacture's products completely.

These are such goods that are used in the production of finished goods. Hot Shot. Various Terms Relating to Branding The various terms relating to branding are as follows: Asian Paints has the symbol of Gattu on its pack. Computer Stationary. The examples of such products are raw materials. Industrial products are those products. Brand is a comprehensive term. Brand Mark: That part of a brand which can be recognised but which is not utter able is called brand mark.

When done successfully. Fairy owned by Unilever was extended from a washing up liquid brand to become a washing powder brand too. In that case. If a new food product carries the Heinz brand. Also called core capabilities or distinctive competencies The Institute of Banking Training Core competencies are what give a company one or more competitive advantages. They will be more likely to trust the new product.

For example the move by Yamaha originally a Japanese manufacturer of motorbikes into branded hi-fi equipment.

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Thus the firm. A successful brand helps a company enter new product categories more easily. Trade Mark: A brand or part of a brand that is given legal protection is called trademark. The protection is given against its use by other firms. The total collection of these rights is called the "brand portfolio. It appears in the form of a symbol. It should be appropriate to the product's function.

Following are some of the considerations. My Fair Lady and Boost. What makes this decision important is the fact that once a brand name is chosen and the product is launched in the market. What is Packaging? Packaging refers to the act of designing and producing the container or wrapper of a product. It is the degree to which consumers precisely associate the brand with the specific product..

Brand awareness includes both brand recognition as well as brand recall probability that consumers are familiar about the life and availability of the product.

What are the characteristics of good brand name? Choosing the right brand name is not an easy decision. In fact if one makes an analysis of the reasons for the success of some of the successful products in the recent past.. Uncle Chips or Crax wafers.

Pricing of captive product is often based on a product-mix pricing strategy where a low mark-up is set for the companion main product such as a razor or operating system with a high mark-up for the supplies such as blades orapplication software. Competitive advantage results from matching core competencies to the opportunities.

Packaging plays a very important role in the marketing success or failure of many products. Primary Packaging: It refers to the product's immediate container.

List of Aptitude marketing questions?

In some cases. Sometimes it may work even better than advertising. Describe the Product and Specify its Contents: Let us look at some of the labels of the products used by us in our day to day life.

Packaging is also used for promotion purposes. The label may vary from a simple tag attached to the product such as in case of local unbranded products like sugar. Package of fast food products like ready to eat Dosa. When consumers start using the shaving cream. Some of the important functions are as follows: Packaging greatly helps in identification of the products.

A startling colour scheme. Transportation Packaging: It refers to further packaging components necessary for storage.

For example a toothpaste manufacturer may send the goods to retailers in corrugated boxes containing The label on the package of a local tea company describes the company as ' Mohini Tea Company. Lables are useful in providing detailed information about the product. Idli or Noodles. This kind of protection is required during storing. The size and shape of the package should be such that it should be convenient to open. These arc as below: What are the functions performed by a label?

The various functions performed by a label are as follows: Functions of Packaging As stated above. In self-service stores. Secondary Packaging: It refers to additional layers of protection that are kept till the product is ready for use.

What is Labelling? A simple looking but important task in the marketing of goods relates to designing the label to be put on the package. Packaging protects the contents of a product from spoilage. Colgate in red colour. If the idea is determined to be feasible and potentially profitable. The product is promoted to create awareness. Red and Green Label categories. Grading of Products: Another important function performed by labels is to help grading the products into different categories.

Labels play important role in sales promotional schemes launched by companies. Other common identification information provided by the labels include name and address of the manufacturer. Assuming the product becomes successful.

Sometimes marketers assign different grades to indicate different features or quality of the product. Identification of the Product or Brand: The other important function performed by labels is to help in identifying the product or brand.

For example the label on the package of a Shaving Cream mentions. Providing In formation Required by Law: Another important function of! Such information is required on processed foods. We see many product labels providing promotional messages for example. A carefully designed label can attract attention and give reason to download.

Limited numbers of product are available in few channels of distribution. Different type of tea is sold by some brands under Yellow.

If the product has no or few competitors. The need for immediate profit is not a pressure. Life mein Fun'. In case of hazardous or poisonous material. The label on the package of a brand of Detergent Powder says. Help in Promotion of Products: An important function of label is to aid in promotion of the products. Competitors are attracted into the market with very similar offerings.

Advertising spend is high and focuses upon building brand. There is intense price-cutting and many more products are withdrawn from the market.

Market share tends to stabilise. At this point there is a downturn in the market. Those products that survive the earlier stages tend to spend longest in this phase. Price wars and intense competition occur. Producers attempt to differentiate products and brands are key to this. Sales grow at a decreasing rate and then stabilise. Profits can be improved by reducing marketing spend and cost cutting.

Promotion becomes more widespread and use a greater variety of media. Products become more profitable and companies form alliances. Producers begin to leave the market due to poor margins.

For example more innovative products are introduced or consumer tastes have changed. At this point the market reaches saturation. Fixed Costs. This money represent the sum of values that consumers exchange for the benefit of having or using the prdocut and is referred to as the price of the product. It is also the single most important factor affecting the revenue and profits of a firm. Some of the important factors in this regard are discussed as below: Price may therefore be defined as the amount of money paid by a downloader or received by a seller in consideration of the download of a product or a service.

Product Cost: One of the most important factor affecting price of a product or service is its cost. Let us say. In addition. Types of Costs There are broadly three types of costs: In the conditions of perfect competition.

No product can be launched without a price tag or at least some guidelines for pricing. With an increase in the volume of sales. Price What is Pricing? When a product is bought. Variable Costs and Semi Variable Costs.

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Total Costs are the sum total of the fixed. What are the factors affecting price determination? There are number of factors which affect the fixation of the price of a product.

The cost sets the minimum level or the floor price at which the product may be sold. But in the long run. Pricing is considered to be an effective competitive weapon. In certain circumstance. This includes the cost of producing. Pricing occupies an important place in the marketing of goods and services by a firm.

Pricing is often used as a regulator of the demand of a product.. Generally all marketing firms strive to cover all their costs. Government and Legal Regulations: In order to protect the interest of public against unfair practices in the field of price fixing. Here numerically. If a firm is facing difficulties in surviving in the market because of intense competition or introduction of a more efficient substitute by a competitor.

The Utility and Demand: While the product costs set the lower limits of the price. The price will tend to reach the upper limit in case there is lesser degree of competition while under conditions of free competition.

Generally the objective is stated to be maximise the profits. Marketing Methods Used: Price fixation process is also affected by other elements of marketing such as distribution system. If the firm decides to maximise profits in the short run. In the case of inelastic demand.

This can be done by the Government by declaring the drug as essential commodity and regulating its price. Not only the price but the quality and the features of the competitive products must be examinee carefully. The demand is said to be clastic if a relatively small change in price results in large change in the quantity demanded.

In the absence of any competitor. But if it is to maximise its total profit in the long run. If the demand of a product is inelastic. Government can intervene and regulate the price of commodities. According to the law of demand. Government can declare a product as essential product and regulate its price. If a firms objective is to obtain larger share of the market.

Extent of Competition in the Market: Between the lower limit and the upper limit where would the price settle down? This is affected by the nature and the degree of competition. But there is a difference in maximizing profit in the short run and in the long run. The downloader may be ready to pay up to the point where the tility from the product is at. The seller would. Competitors' prices and their anticipatcc reactions must be considered before fixing the price of a product.

Apart from profit maximization. Pricing Objectives: Pricing objectives are another important factor affecting the fixation of the price of a product or a service. The price of a product is affected by the elasticity of demand of the product. In fact the price must reflect the interest of both the parties to the transaction—the downloader and the seller. Usually in such a case. Even though penetration pricing may initially create a loss for the company. For instance. Penetration Pricing A penetration pricing strategy is designed to capture market share by entering the market with a low price relative to the competition to attract downloaders.

It's a strategy that can be effectively used when there is something unique about the product or when the product is first to market and the business has a distinct competitive advantage.

Companies take a very basic. Price Skimming A pricing technique designed to allow a business to charge each potential customer the most that he or she would be willing pay for a given product or service. Companies may use a variety of pricing strategies.

Pricing strategy is important for companies who wish to achieve success by finding the price point where they can maximize sales and profits. The product or service is first offered at the highest price that customers will pay.

Premium pricing can be a good strategy for companies entering the market with a new market and hoping to maximize revenue during the early stages of the product life cycle. The idea is that the business will be able to raise awareness and get people to try the product.

It's a minor distinction that can make a big difference. Psychological Pricing Psychological pricing strategy is commonly used by marketers in the prices they establish for their products.

Economy Pricing Economy pricing is a familiar pricing strategy for organizations that include Wal-Mart. Pricing is one of the four elements of the marketing mix. Premium Pricing Premium pricing strategy establishes a price higher than the competitors. In order to contact these people efficiently and effectively. Perhaps no one manufacturer produces these products in desired combination. There are two important decisions relating to this aspect—one regarding physical movement of goods from producers to consumers or users and two.

Hyderabad Srinagar and other far off places. Middlemen also participate in certain activities such as demonstrations. Middlemen build assortment of products for resale. They facilitate Channels of Distribution used for a Consumer Product movement of goods by overcoming various time. This big merchant would then supply detergent powder to relatively small sellers in various towns of Hyderabad.

Middlemen procure variety of goods from different sources and deliver them in combinations desired by customers.

What are the functions of Distribution Channels? Channels of distribution smoothen the flow of goods by creating possession. The third important element of marketing mix is the physical distribution of products and services. These people. Middlemen procure supplies of goods from a variety of sources. Allocation involves breaking homogenous stock into smaller. Place What is the physical distribution of products and services? Describe the channels of distribution.

These sellers would. It is concerned with making the goods and services available at the right place. Product Promotion: Mostly advertising and other sales promotion activities are organised by manufacturers. There is usually a difference between the product lines made by manufacturers and the assortment or combinations desired by the users. These are described as follows: Channels of Distribution In case of large number of consumer products.

In this manner. This function involves accumulation of goods into larger homogeneous stocks. The important functions performed by middlemen are as follows: Eureka Forbes are example of direct selling or zero level channel.

This is also called zero level channel. Here the wholesaler and retailer function as connecting links between the manufacturer and consumer. That is. Arriving at deals that satisfy both the parties is another important function of the middlemen. They negotiate the price. Indirect Channels When a manufacturer employs one or more intermediary to move goods from the point of production to the point of consumption.

Channels operate with manufacturers on the one hand and customers one. Me Donald. The major types of channels are as follows: Direct Channel Zero Level The most simple and the shortest mode of distribution is direct distribution. This may take any of the following forms: A straight and direct relationship is established between the manufacturer and the customer.

It is done particularly when the manufacturer carries a limited product line and has to cover a wide market. In this form of arrangement one intermediary i. Risk Taking: In the process of distribution of goods the merchant middlemen take title of the goods and thereby assume risks on account of price and demand fluctuations.

Each form of channel network differs in' number and type of middlemen involved. Use of two middlemen in the channel network enables the manufacturer to cover a larger market area.

This type of distribution network enables the manufacturers to cover wide area of market while retaining control over the Channels. An agent in each major area is appointed. This is the most commonly adopted distribution network for most consumer goods like soaps.

Describe the different types of channels of distribution A manufacturer may choose from direct distribution to indirect distribution and from a short channel consisting of few intermediaries to a long channel of distribution consisting of large number of middlemen. Maruti Udyog sells its cars and vans through company approved retailers. On the other hand. This helps in minimizing the charges on transportation of the goods. Higher the level of inventory. The need for warehousing arises because there may be difference between the time a product is produced and the time it is required for consumption.

Products flow from manufacturers to customers via channel members while orders flow in the reverse direction. This not only helps the firm in terms of the cash flows but also in terms of its ability to maintain production at a consistent level. A correct estimate of the demand helps to hold inventory and cost level down to a minimum.

The decision regarding level of inventory involves prediction about the demand for the product. Inventory Control: As it is said literary creations are indeed spontaneous overflow of powerful emotion, Vishal's present novel is an outcome of year-long experience and feeling when he was in love with a beautiful girl of his age. At the early age of 16, he moved to Bokaro leaving his house for his further studies and there he met the girl whose eyes made him fall in love with her.

After being together for more than 3 years the girl left him without any reason which brought him to beg everyone for his love. But only few love stories experiences a happy ending and he was not among those few lucky one. The breakup made a great impact on his life that almost caused him ending up his life. The language of love, the followings and the break-up all find an apt expression in the novel.

The novel enriched with lucidity, simplicity of language, unbridled expression and above all the inbuilt symmetry in such loving presentation has a message for those who envision writing stories and novels.The more we thought about all the different varieties of marketing, the more we realized there are so many different ways to promote something.

Enter your mobile number or email address below and we'll send you a link to download the free site App. By adopting marketing orientation. A beach house shirt or a funky T Shirt would have no takers in a Zodiac Store as it caters specifically to the professionals. Apart from profit maximization. Marketers argue about whether sales forecasting is a science or an art.

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